Look Alike | 2026 | Riyadh

Look Alike is a video installation consisting of a 10-minute short film and an interactive advertising billboard.

The film is about a driver encounters a roadside billboard featuring a figure identical to himself, and what begins as brief confusion quietly changes his sense of identity. Running parallel to the film, the installation extends the work into the physical space. An interactive billboard captures visitors’ faces before entering and uses a generative AI system to produce fictional advertising campaigns featuring themselves. It brought up the feeling of what’s left within you when your whole identity is deprived by how others see you in a digital world.

More details to be updated soon...